Slow Website Performance
A PageSpeed score of 49 affected user experience and engagement.
Overview
Transforming Orion Blinds Into a High-Performance E-Commerce Experience
Client
Orion Blinds — Premium Custom Window Coverings: Orion Blinds provides high-quality blinds and shades designed for light control, privacy, and modern interiors. With decades of experience and trusted suppliers, the company delivers reliable window covering solutions. However, despite strong products and steady traffic from ads and referrals, the website was not converting visitors effectively.
The objective was clear :
Transform the website into a fast, conversion-focused digital platform that supports scalable growth.
Key Challenges
Inefficient PPC Campaign Structure
Advertising spend generated traffic but did not maximize conversion potential.
Unclear Conversion Journey
Visitors struggled to move from product exploration to inquiries or purchases.
Weak Product Presentation
Products and categories were not visually prioritized.
The Strategy
To solve the conversion challenges, we implemented a focused optimization strategy combining UX improvements, performance upgrades, and marketing efficiency. The goal was not just a redesign, but building a conversion-focused digital experience.
Conversion-Focused UX Redesign
- • Simplified website architecture
- • Improved product discovery flow
- • Clearer navigation structure
- • Optimized call-to-action placement
Shopify Development & Optimization
- • Scalable Shopify architecture
- • Custom layout development
- • Optimized components for performance
- • Consistent experience across devices
Speed & Technical Optimization
- • Script optimization
- • Image compression
- • Faster loading speeds
- • Asset delivery improvements
PPC Campaign Refinement
- • Better audience targeting
- • Improved creative testing
- • Smarter budget allocation
- • Campaign restructuring for stronger conversions
Performance Transformation
The combination of UX improvements, technical optimization, and campaign restructuring produced measurable performance improvements across the website and marketing channels.
Advertising Efficiency
Before
CPA between $42–$50
After
CPA reduced to $22–$25
Website Performance (Google PageSpeed Insights Impact)
Before
- Performance Score: 49
- Total Blocking Time: 1260 ms
- Largest Contentful Paint: 3.9 s
After
- Performance Score: 94
- Total Blocking Time: 190 ms
- Largest Contentful Paint: 1.2 s
BEFORE DESIGN (KEY ISSUES)
- Weak Visual Hierarchy
- Poor Product Discovery
- Cluttered Layout Structure
- Unclear Conversion Path
AFTER DESIGN (KEY IMPROVEMENTS)
- Clear Visual Hierarchy
- Improved Product Discovery
- Stronger CTA Placement
- Clearer Conversion Path
Business Impact
- The Orion Blinds project demonstrates how performance optimization, UX design, and marketing strategy must work together to unlock digital growth.
- By improving speed, usability, and campaign efficiency, the website evolved from a basic informational platform into a high-performance commerce experience.
Strategic Impact
- Faster website performance improved visitor engagement.
- Clearer product discovery increased exploration of product categories.
- Improved conversion pathways reduced friction in the buying journey.
- More efficient advertising campaigns significantly lowered acquisition costs.
- Together, these changes created a stronger digital foundation capable of supporting long-term business growth.
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Frequently Asked Questions
Everything you might want to know before building and growing your digital product.