Unclear Product Discovery
Users struggled to quickly explore fragrance collections and understand scent categories.
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Overview
Client
Khet Niche Luxury Perfume Brand Khet is a niche fragrance brand focused on crafting distinctive perfumes that blend artistic scent compositions with premium ingredients. Each fragrance reflects individuality and sophistication, designed for customers who appreciate unique and refined olfactory experiences.
The objective was clear :
Transform the Khet website into a visually refined, conversion-focused fragrance commerce platform that enhances brand perception, improves user experience, and encourages confident purchasing decisions


Users struggled to quickly explore fragrance collections and understand scent categories.
Product pages lacked clear scent descriptions and emotional storytelling needed for fragrance buying decisions.
A PageSpeed score of 51 slowed the browsing experience and reduced engagement.
The website lacked strong trust signals such as reviews, benefits, and clear product value.

We focused on removing friction in the fragrance buying journey by strengthening scent storytelling, simplifying product exploration, and optimizing performance across the entire shopping experience. The goal wasn’t just to refresh the website — it was to craft a refined digital fragrance experience that reflects the sophistication of Khet and builds strong purchase confidence.
By improving product clarity, site performance, and trust signals, Khet evolved into a faster and more conversion-focused luxury shopping experience.
Advertising Efficiency
Before

CPA between $39-$46
After

CPA reduced to $21–$24

Before

After





Client Feedback"The redesigned website now represents the sophistication and identity of our brand much better. Customers can explore fragrances more comfortably, understand the story behind each scent, and navigate the platform with ease. The improvements in speed and user flow have noticeably enhanced our online performance."— Khet Team