Fragmented Buying Flow
Users struggled to move smoothly from product discovery to completing a purchase.
Overview
Transforming Finn Into a High-PerformancePet Wellness E-commerce Experience
Client-Finn
Premium Pet Wellness & Nutrition Brand Finn is a modern pet wellness brand focused on delivering high-quality nutritional supplements and health solutions for dogs. Built on science-backed formulas and trusted ingredients, the brand helps pet owners support their dogs’ health, immunity, and overall wellbeing.
The objective was clear :
Transform the Finn website into a high-performing, conversion-focused e-commerce platform that improves user experience, strengthens brand trust, and increases sales performance.
Key Challenges
Low Product Visibility
Key products and categories were not clearly highlighted for quick decision making.
Performance & Speed Limitations
A PageSpeed score of 37 slowed the website and reduced engagement.
Limited Purchase Confidence
Customers lacked strong trust signals such as clear benefits, proof, and ingredient transparency.
The Strategy
We focused on fixing conversion gaps through UX clarity, faster performance, and stronger trust signals. The goal wasn’t just a redesign — it was to create a simple, high-converting shopping experience for pet owners.
Experience Architecture Improvements
- • Simplified product discovery journey
- • Clear supplement categories and benefits
- • Strong product storytelling and education
- • Optimized call-to-action placement
E-commerce Platform Enhancements
- • Scalable Shopify structure for product expansion
- • Custom product page layout for supplements
- • Optimized sections for faster performance
- • Consistent shopping experience across devices
Site Speed & Technical Optimization
- • Image compression and optimization
- • Reduced unnecessary scripts and assets
- • Faster loading across key landing pages
- • Improved mobile performance
Marketing & Conversion Growth
- • Better audience targeting for pet owners
- • Improved product messaging in campaigns
- • Optimized landing pages for conversions
- • Smarter budget allocation across campaigns
Performance Breakthrough
The combination of UX improvements, technical optimization, and campaign restructuring produced measurable performance improvements across the website and marketing channels.
Advertising Efficiency
Before
CPA between $36–$57
After
CPA reduced to $18–$22
Website Performance (Google PageSpeed Insights Impact)
Before
- Performance Score: 37
- Total Blocking Time: 860 ms
- Largest Contentful Paint: 9.1 s
After
- Performance Score: 94
- Total Blocking Time: 190 ms
- Largest Contentful Paint: 1.2 s
BEFORE DESIGN (KEY ISSUES)
- Weak Visual Hierarchy
- Poor Product Discovery
- Cluttered Layout Structure
- Unclear Conversion Path
AFTER DESIGN (KEY IMPROVEMENTS)
- Strong Visual Hierarchy
- Improved Product Discovery
- Structured Page Layout
- Conversion-Focused Experience
Growth Outcome
- The Finn project highlights how UX strategy, performance improvements, and conversion optimization together can drive meaningful digital growth.
- By refining the user journey, simplifying product discovery, and strengthening trust signals, the platform evolved into a more effective and conversion-focused e-commerce experience.
Long term Impact
- Faster load speeds created a smoother browsing experience for pet owners.
- Improved product storytelling helped users understand supplement benefits more clearly.
- A simplified buying journey reduced friction from discovery to checkout.
- Optimized campaigns delivered stronger marketing efficiency and lower acquisition costs.
- Overall, these improvements established a scalable digital foundation to support Finn’s future growth.
Client Feedback"After the improvements, the website experience became noticeably smoother and easier to navigate. Customers can now explore products faster and understand the benefits more clearly. The improvements in performance and campaign efficiency have had a strong impact on our online results."— Finn Team
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