Astromantra
Astrology App
Designing tools used:
About AstroMantra
The app is designed to provide daily astrological insights and personalized horoscope guidance based on a user's birth chart and planetary positions. It blends traditional astrology with a modern mobile interface to help users understand their personality, relationships, and future influences.
Framework
Design Thinking And Innovation
Duration
1 month, starting 15 oct, 2025
Real world challenges and their solutions
Challenges:
Astrology apps are often one-time usage apps.
User checks horoscope → leaves.
If retention is poor → business dies.
Solution 1:
Predict lucky color of the day, Lucky time of the day, Relationship alerts
Solution 2:
Create daily habit loops like Daily cosmic score.
Solution 3:
Build proof-based astrology experience.
User Journey
Research Insights
App Usage
She spends money on:
- Love compatibility reports
- Astrologer chat sessions
- Marriage predictions
Priya Sharma
27 Years
Gender: Female
Occupation: Early professional
Tech behavior: Heavy social media users
Pain Points
- Generic horoscope content
- Too many fake astrologers
- Confusing astrology terminology
Goals
- Understand personality and life direction
- Explore zodiac compatibility
- Check daily horoscope
This section delivers the core daily insight of the app.
Daily Cosmic Influence Carousel
The chat icon at the center bottom is a key conversion feature. This likely connects users to AI astrology assistant
Floating Chat Action Button
Notification
Notifications for engagement loops
Birth Chart Visualization
This section introduces deeper astrology insights beyond daily horoscopes.
Bottom Navigation System
Clear segmentation of major astrology functions.
Daily Cosmic Influence Carousel
This section delivers the core daily insight of the app.
Notification
Notifications for engagement loops.
Floating Chat Action Button
The chat icon connects users to the AI astrology assistant — a key conversion feature.
Birth Chart Visualization
This section introduces deeper astrology insights beyond daily horoscopes.
Bottom Navigation System
Clear segmentation of major astrology functions.
Technical stack behind AstroMantra
quality assurance and testing
Ensuring a smooth and reliable user experience was a critical step in the AstroMantra development process.
We conducted usability testing sessions to observe how users interacted with the app’s daily horoscope dashboard, birth chart insights, and astrology consultation features. This helped us identify friction points and refine navigation flow, content readability, and the accessibility of personalized astrological insights.
The astrology app was tested under a variety of real-world usage scenarios to ensure smooth performance, fast loading times, and consistent responsiveness across different devices and screen sizes. Testing included situations such as users accessing their daily horoscope dashboard, generating birth charts (Kundali), browsing planetary insights, and initiating consultations with astrologers.
Each core feature—such as daily horoscope insights, birth chart (Kundali) generation, and astrology consultations—was thoroughly tested to ensure it performed accurately and consistently. This helped confirm that user inputs like birth date, time, and location were processed correctly and generated precise astrological calculations.
App Results
The outcome of building the astrology platform was not just a visually engaging interface it was a highly scalable digital ecosystem designed to deliver personalized astrological guidance at scale. Through a focused product development cycle, the team translated complex astrological calculations and consultation workflows into a seamless mobile experience that users could easily navigate.
